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"The user base of PCs is huge. The retail sales of PC games is still a problem, but on purchases the digital computer is very interesting. There is plenty of room for growth and we have no preferences in the platform rather than engage in any other ", are the words of Frank Gibeau, president of EA Games, in an interview with Gamasutra .
"From our perspective, the PC platform is absolutely healthy. It is very likely to become our reference platform ", Gibeau continued. " In some markets, such as Asians, the PC is the most popular platform for gaming. I think that the business model of free-to-play could be widely beneficial ".
Gibeau, with these statements, think mainly Battlefield Play4Free , first-person shooter free-to-play based on micro-transactions . The game has entered open beta testing last week.
The manager of Electronic Arts with his words confirm the positive trend seen in the world of PC gaming by PC Gaming Alliance, who recently published market estimates upwards and interesting data on sales in 2010, an increase of 20% compared to last year's sales (more details here).
Gibeau also thinks the next generation of consoles, which Electronic Arts will start to prepare: "The deployment of monitors at 1080p is certainly an advantage. It would be interesting to have more computing power, but honestly I think that XBox 360 and PlayStation 3 have not yet been fully exploited. I also believe that we must expect significant introductions in the field of POS systems and online gaming experience. "
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